summary.psm.Rdsummary method for class "psm".
# S3 method for psm
summary(object, ...)an object of class "psm", usually a
result of a call to psm_analysis or
psm_analysis_weighted.
further arguments from other methods - will be ignored in the summary
A comprehensive description of all elements of an object of
class "psm" can be found in psm_analysis
and psm_analysis_weighted.
The generic summary function.
Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) -- A new approach to study consumer perception of price" Proceedings of the 29th ESOMAR Congress, 139--167. Online available at https://archive.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/.
Newton, D, Miller, J, Smith, P, (1993) "A market acceptance extension to traditional price sensitivity measurement" Proceedings of the American Marketing Association Advanced Research Techniques Forum.